Like a priceless diamond, Palm Springs is arguably the Coachella Valley’s crown jewel and has of late been polished to an unprecedented luster. Its constant achievements and enhancements will ensure the appeal of this premier desert oasis well into the next decade and beyond.
The convention center’s new management is sure to bring more high-profile concerts and events to the venue. Moving forward, the Palm Springs City Council has implemented policies to maintain and grow our local economy with a revised hotel incentive program, business renovation grants, and the façade improvement program. The focus is also on our unique small businesses, uptown, downtown, and citywide.
Is it any wonder people are pouring into town all year round? Virtually every month sees a world-class event taking place. It all starts with January’s Palm Springs International Film Festival and February’s (and October’s) Modernism Week, Dinah Shore Weekend, Tour de Palm Springs, Comic Con, the Palm Springs International Shortfest and Film Market culminating with the much-loved Festival of Lights holiday parade in December.
The reinvention of Palm Springs as an international destination and its renaissance is truly remarkable.
Abridged from Palm Springs Life